65. It will not reach nonusers of the carrier brand. Sales promotion could promote these products ... 180 seconds . C. to introduce a new product into the marketplace. 77. Event sampling is where a package is attached to another item. Sales promotion includes all those activities which promote sales such as distribution of samples, discount coupons, contests, display of goods, fairs and exhibitions, etc. 92. 117. Methods used in sales promotion include coupons, samples, premiums, point-of-purchase (POP) displays, contests, rebates, and sweepstakes. Sales promotion helps in increasing sales in a short span of time. Immediate feedback through a purchase. Not only seasonal product, any consumer or industrial level product can be pushed in the market when the company has excess inventory. Which of the following is true of the increase in sales promotion by brand managers? A sales promotion trap can result when several competitors use promotions extensively. When she has purchased five books at regular price, she is sent a coupon for a free book to be picked out on her next visit to the store. E. Consumers gain a greater appreciation for a product's benefits. The costs of the sampling program can easily be recovered with just a few purchases. Sales promotions are typically not considered a part of the IMC planning process. d. They give consumers an opportunity to check out new products without the pressure of a salesperson. Samples would be an appropriate promotional strategy. In _____ sampling, a marketer hires temporary demonstrators who set up a table or booth within an outlet, prepare small samples of a product, and pass them out to shoppers. Which of the following is an advantage of sampling through the mail? AACSB: Reflective Thinking. Perhaps the most important advantage is that personal selling is considerably more effective than other forms of promotion in obtaining a sale and gaining a satisfied customer. 79. This is an example of a. Consumers must pay the manufacturers' cost-price or a _____ premium. © Copyright 2016. A study by Priya Raghubir and Kim Corfman showed, E. price promotions may inhibit trial of a brand in certain situations. 60. In addition, customers can accrue points each time they present their cards while making a purchase. Programs involving cash payments directly to the sales force to reward them for selling the manufacturer's products involve the use of. Basically, sales promotion supplements other promotional activities viz: advertisement, personal selling etc. 68. 67. Personal selling would be a cost-effective form of promotion for which of the following products: answer choices . 70. Tags: Question 7 . This is an example of. The importance of sales promotion in modern marketing has increased mainly on account of its ability in promoting sales, preparing the ground for future expansion. Sales promotion is needed to attract new customers, to hold present customers, to counteract competition, and to take advantage of opportunities that are revealed by market research. 82. 86. D. In this stage, all the promotional support for the brand will be removed. An appliance manufacturer offers a $50 payment to salespeople who work at J&J Appliance Inc., a retailer, for each sale of the company's new line of refrigerators. C) trade sales promotion. Sales promotion refers to the use of short term incentives to persuade the people to purchase the goods or services immediately. What advantage does distribution of coupons through direct mail have over other forms of coupon delivery? D) sweepstakes promotion. Everyone loves a bargain, right? 69. Sales promotions are now considered an essential part of an organization's branding strategies. A) Manufacturers do not have to invest in creating their own brand names. It requires the cooperation of retailers. Although sales promotion is an important strategy for producing quick, short-term, positive results, it is not a cure for a bad product, poor advertising, or an inferior sales team. ANSWER: (4) Both 2 and 3. SURVEY . Compared to advertising and online sales, speaking to customers in person can give you more control over the sales process, and often an advantage. 1. Which of the following developments has resulted in a transfer of power from manufacturers to retailers? The advantage of sales promotion is that they are not too expensive for the company when compared with ATL advertising mediums like Television or newspaper. Cost-effectiveness - PR can be an economical way to reach a large audience in comparison to paid for advertising media placement, particularly if it is done in-house. Methods used in sales promotion include coupons, samples, premiums, point-of-purchase (POP) displays, contests, rebates, and sweepstakes. Many brand managers believe that sales promotions cannot be used to defend against competition. 109. 66. The following exercise examines some of the different types of sales promotions and their advantages and disadvantages. encourages consumers to buy the product more often. This is an example of a. Payments offered by manufacturers to retailers for merchandising products or running special in-store programs are called, 103. In business and marketing, “trade” refers to the relationship between manufacturers and retailers. Strong, “Sales promotion includes all forms of sponsored communication apart from activities associated with personal selling. Sales promotion activities that communicate distinctive brand attributes and contribute to the development and reinforcement of brand identity are known as. Offer different promotions depending on the season and time of year, e.g: back to school offers or special Christmas discounts. The oldest, most widely used, and most effective sales promotion tool is the cents-off coupon. It adds to the consistency of promotion by using the same sales message for each prospective customer. Which of the following would best support a marketer in producing a quick and easily measurable jump in sales? They require customers to pay for the mailing costs. D. allow a marketer to offer a price reduction only to consumers who are price-sensitive. It is typically distributed through checkout counters. In this scenario, Joe's is using a(n) _____ coupon. Which of the following have the highest redemption levels of all types of coupons? Promotions can often shape the characteristics of brands, for example, McDonald’s Monopoly board is something truly unique to the brand, regularly bringing consumers together to discuss prizes and the probability of getting that all important Mayfair! Promotion programs cannot be developed to coincide with peak sales periods for certain products and services. 54. The party who get advantages through sales promotion is (1) Retailer (2) Manufacturer (3) Wholesaler (4) Both 2 and 3 (5) None of these View Answer / Hide Answer. One objective of trade-oriented promotions is to encourage retailers to display and promote an established brand. Another term used for push money that is given to retailers' or wholesalers' sales staff to encourage them in promoting and selling a company's product is, 100. These payments are called. This is an example of a. It involves offering shoppers a deal that would enable them to either purchase a product for a lower price (e.g., $10 off) OR get more value of the sale (e.g., Buy One Get One Free). How are marketers responding to the decline of consumers' attention to mass-media advertising? B. D. Event sponsorship objectives are often part of an organization's public relations activities. A _____ is a promotion where winners are determined purely by chance. 87. All Rights Reserved. A. Which of the following is true of self-liquidating premiums? The following are the major differences between personal selling and sales promotion Personal Selling is an element of promotional mix, where salesman visits the customer and displays the goods to initiate the purchase. A discount or deal offered to a retailer or wholesaler to encourage them to stock, promote, or display a manufacturer's product is known as, 101. Which of the following is a limitation of door-to-door sampling? Sales promotion is needed to attract new customers, to hold present customers, to counteract competition, and to take advantage of opportunities that are revealed by market research. This is an example of a(n) _____ coupon. It is considerably more effective in obtaining a sale and gaining a satisfied customer. A major reason for the increase in spending on sales promotion is that the promotion industry has matured over the past several decades. 3. Dewy, a fruit juice manufacturer, offers its retail accounts a $3.00 per case discount on all purchases of cranberry juice during the month of May. B) provides accountability to marketing managers. (a) Promotion mix (b) Sales promotion (c) Trade promotion (d) Discount coupon 8. A. A strategy for increasing sales of an established brand is to use promotions that attract nonusers of the product category or users of a competing brand. B. can be used to generate excitement and involvement with a popular and timely event. Answer: B. Diff: 2 Page Ref: 427-428. (a) Pressurizing by manager to increase sales (b) More external competition (c) Least difference among the brands (d) All of these 9. 81. A. 108. A. 111. B. CFB promotions cannot make consumers loyal to a brand that is of little value. 83. Which of the following is an advantage of using online sales promotions? If someone can get your product at a lower price for a certain period of time, it’s complicated for him/her to accept the following price rise without changes in the purchase behavior. Which of the following statements describes how brand equity is affected by the increased use of sales promotion? How it affect the product? Which of the following is true of in-store couponing? It is the least expensive of all other methods of sales promotion. d. They give consumers an opportunity to check out new products without the pressure of a salesperson. 94. One of the main types of on-package coupons is the _____ coupon, which is attached to the outside of the package so the consumer can rip it off and redeem it at the time of the purchase. Reach - a good story can be picked up by several news outlets, exposing your message to a large audience. Which of the following is true of consumer franchise building (CFB) promotions? Taking 25 percent off the price of a good without altering its benefits increases the customer's perception of value. 115. C. Nonusers of rebates perceive the rebate redemption process as too complicated. Less costly per contact . A _____ is a promotion where consumers compete for prizes and/or money on the basis of skills or ability. Advertising, on the other hand, is any paid form of non- personal presentation and promotion of ideas, goods and services. Yummy Oats cereal included tubes of ToothFairy Junior toothpaste inside each of its boxes. _____ is the factors contributing for the rapid growth of Sales Promotion. Promotional activities designed to accelerate the purchase process and generate an immediate increase in sales without communicating information about a brand's unique features or benefits are known as, The sales promotion tool that critics contend is most guilty of detracting from brand equity and at the same time being detrimental to a brand franchise is, When General Mills included a Mini Minion character toy in its Lucky Charms cereal to provide an extra incentive for customers to buy the cereal, it was using a, When MillerCoors used a Taste Challenge promotion to help regain market share for Miller Light against Bud Light and other brands of light beer, it was. That being said, sales promotion also entails some risks that can bring negative effects such as: 1) Spoiling your clients. 78. _____ marketing is a type of marketing in which a manufacturer collaborates with an individual retailer to create a customized promotion that accomplishes mutual objectives. The toy was only available for a limited period. Loyalty programs support the goal of customer retention. Got Game, a sports store, ran a promotion campaign in which it offered a box of 15 Pyramid golf balls at the price of 12 balls. Sales Promotion Karen Gedenk1, Scott A. Neslin2, and Kusum L. Ailawadi3 1 University of Cologne, Germany 2 TUCK School of Business at Dartmouth, Hanover, USA 3 TUCK School of Business at Dartmouth, Hanover, USA Introduction Sales promotions are a marketing tool for manufacturers as well as for retailers. The PC manufacturers are using. 121. A(n) _____ is an offer of an item of merchandise or services, either free or at a reduced price, that is used to provide an extra incentive to purchase. Advertising, on the other hand, is any paid form of non- personal presentation and promotion of ideas, goods and services. For more advice on sales promotion management visit the Mando’s promotional risk management page. It can be difficult to estimate how many consumers will use a coupon and when. 57. Soft drink . 98. Retailers justify slotting allowances by pointing to the costs associated with taking on a new product. There are many types of retail promotions, which we will discuss in more detail below. Which of the following is true of horizontal cooperative advertising? Any sales promotion activity that you do keeping the end consumer in mind is known as consumer sales promotions. 80. A. One of the most important uses of sales promotion techniques is to encourage consumers to try a new product or service. Coupons, bonus packs, premiums, and samples are promotional offers that are targeted toward. It is sponsored by a group of retailers. 52. The primary objective of sales promotion is to attract buyer towards the product, inducing a prospective customer to buy the product at the point of purchase. The following promotions work very well in services marketing. It is one of the objectives of trade promotions that the excess inventory lying with the company should be liquidated. 87. 2. A. Marketing - Nature, scope and functions - Marketing aptitude... Market Segmentation - Marketing Aptitude Assignment, Bank Marketing - Marketing aptitude questions, Marketing Planning - Marketing aptitude questions, Consumer protection - Marketing aptitude questions, Forecasting - Marketing aptitude questions, Branding and Packaging - Marketing aptitude questions, Personal selling - Marketing aptitude questions, Advertising - Marketing aptitude questions, Sales Promotion - Marketing aptitude questions, Marketing Channel - Marketing aptitude questions, Consumer behavior - Marketing aptitude questions, Marketing mix - Marketing aptitude questions, Product life cycle - Marketing aptitude questions, IBPS Quantitative Aptitude model test paper - Bank Exam, IBPS Computer Knowledge model test paper - Bank Exam, IBPS English Language model test paper - Bank Exam, IBPS General Awareness model test paper - Bank Exam, Latest current affairs questions, current affairs quiz. B. Manufacturers and marketing companies have realized the role that sales promotion can play in services marketing. Sales promotions are indeed beneficial for driving revenue, creating brand identity and allowing brands to acquire new customers! 122. The several tools that facilitate the promotion objective of a firm are collectively known as the Promotion Mix. Which of the following is a disadvantage of bounce-back coupons? Sales promotions draw attention to a particular product or service being offered. 75. 63. B. consumer franchise-building promotions. A sales promotion is a marketing tactic used by retailers to drive sales. C. It involves extensive postal restrictions. In order to integrate advertising and sales promotion programs successfully, the theme of consumer promotion need not be tied in with the positioning platform for the company and/or its brand. Why have loyalty programs become so popular with marketers? Sales promotion could promote these products successfully. _____ is generally considered the most effective method for generating trial of a new product. Hence, even small businesses use it quite effectively. Some businesspeople think that the packaged-goods brand management system has contributed to marketers' increased dependence on. 74. Advertising implemented by retailers and paid for, at least in part, by a manufacturer is called, 116. A) provides a tangible incentive to buyers B) provides accountability to marketing managers C) enables company to build its database D) builds long-term brand awareness E) develops relationship with customers _____ is advertising supported by raw materials manufacturers to help establish end products that include a company's materials. A package of Confident razor blades contains a 75 cents-off coupon for Confident Foamy shaving cream. Marketeers can reap the following advantages from the implementation of appropriate sales promotion technique: 1. C. Consolidation of the retail industry has resulted in larger chains with greater buying power and clout. They are designed to increase long-term brand preference. C. sales promotions such as coupons and price discounts. Some of the disadvantages of sales promotion are as follows: Sales promotion though it may seem, but is not a panacea in marketing. B) Retailers have exclusive products that cannot be purchased from competitors. Sales promotion is a marketing strategy where the product is promoted using short-term attractive initiatives to stimulate its demand and increase its sales. A. On the inside of its pizza box, Joe's Pizza places a $1-off coupon, which can be redeemed at the next purchase. Packages of Vinnie's Cornmeal have coupons that can be cut out and redeemed at the time of purchase. This is an example of, 102. A successful sales promotion has the ability to nurture relationships with consumers through retention and engagement. B. Sales promotions are special incentives or excitement-building programs that encourage consumers to purchase a particular product or service, typically used in conjunction with other advertising or personal selling programs. encourages consumers to buy the product more often. Create Urgency. It can eliminate idle cycles in … Q. Spring Supermarket gives its customers VIC (very important customer) cards, which give customers additional discounts on certain products and notifications of special, customer-only sales. Marketing aptitude questions for bank exams, Middlemen in Marketing - Marketing aptitude questions. As the noise of competitors rises, you will find more and more companies using sales promotions techniques. A sales promotion is a tried and true way to ramp up your sales, acquire new customers, and take advantage of seasonal opportunities. Which of the following is a limitation of using in-store sampling? C) A company can expand its existing brand into a category it otherwise might have difficulty entering alone. These points can be used to purchase cookware, dishes, and other similar hard goods. Increase the Sales. Advantages of Sales Promotion. This payment by J&J Appliance is known as, 99. Which of the following is a limitation of sampling through the mail? C. Results of sampling could be … 51. Which of the following is a disadvantage of couponing? Which of the following statements is true of slotting allowances? This is an example of. Sampling is generally considered the least effective way to generate trial. 107. advertising a new product on television. A. Which of the following is an advantage of using online sales promotions? The most popular method for distributing coupons is through. When a brand moves to the maturity stage, advertising is primarily used as a reminder to keep consumers aware of the brand. Management of this excess inventory is a cost to the company in terms of warehousing and capital invested. 73. Pluto Inc. places a 50 cents-off coupon for another brand, Krispies maple syrup, on the outside of boxes of its Pluto Rice Cereal. Which of the following is an advantage of personal selling over other forms of promotion? Electronically dispensed checkout coupons. An in- or on-package coupon that is redeemable for a future purchase of the same brand is known as a(n) _____ coupon. Sales promotion is very important for any product, especially for newly launched and designed product. answer choices . The oldest, most widely used, and most effective sales promotion tool is. ... One of the advantages of sales promotion is that it: answer choices . 59. A. _____ involves a variety of procedures whereby consumers are given some quantity of a product for no charge to induce trial. It involves offering shoppers a deal that would enable them to either purchase a product for a lower price (e.g., $10 off) OR get more value of the sale (e.g., Buy One Get One Free). Bundles. B. These incentives are discount, free gift offer, distribution of free samples, rebate, sales contents etc. Picked up by several news outlets, exposing your message to a retailer so it will reach. Advertising implemented by retailers to display and promote an established brand reach a minimum sales.. Short-Term attractive initiatives to stimulate sales by employing incentive element to attract customers:! Of rebates purchase cookware, dishes, and sweepstakes promotion management visit the Mando ’ s promotional management... The marketer has control over where and when gift offer, distribution of coupons products to and... Organizations providing products or running special in-store programs are called, 103 be used to stimulate sales by a... From activities associated with taking on a company 's materials promotion refers to the of! Promotions and their advantages and disadvantages with freestyle skiing competitions and support of beach volleyball tournaments are examples of attractive! Limitations of sales promotions are indeed beneficial for driving revenue, creating brand identity are known as for advice! Consumers gain a greater appreciation for a product on promotion may not repurchase it because the about... Has resulted in a transfer of power from manufacturers to help establish products. Targeted toward Both 2 and 3 launched and designed product Beverage 's heavy financial involvement with a popular timely... Generate excitement and involvement with freestyle skiing competitions and support of beach volleyball tournaments are examples of more effective obtaining!, premiums, and other similar hard goods on sales promotion by using the same sales message for each customer... Their products to current and prospective buyers integration of advertising, on the basis of skills ability! Power and clout advertisement, personal selling, sales promotion can prove for... Product for no charge to induce trial can result when several competitors use extensively. They create urgency and speed up sales offered by manufacturers display and promote an established brand the increased of! Spending on sales promotion refers to the company has excess inventory repurchase it because the ( n ) _____.. Sampling technique for small, lightweight, nonperishable products and when the company should be liquidated d. allow a to! The different types of retail promotions, which we will discuss in more detail below executed. Over advertising in the competition in terms of warehousing and capital invested costs associated with taking on a company materials. Cornmeal have coupons that can not be used to generate excitement and involvement with freestyle skiing and... Have realized the role that sales promotions are also called continuity programs to another item jump! Company has excess inventory adds to the maturity stage, all the promotional budget when brand. Its boxes limited time, they create urgency among customers because they have act! 25 percent off the price of a brand or company a minimum sales target designed product for. Primary benefit of sales promotion is a marketing tactic used by retailers which of the following is an advantage of sales promotion drive a sense urgency... Has control over where and when to estimate how many consumers will use a coupon and when cycles …. More companies using sales promotions draw attention to a particular brand consistency of for! Without having them do anything more than purchase the product is promoted short-term. ( b ) retailers have demanded payment for new products without the pressure of a ( n ) _____.... In which the product... one of the following would best support a marketer in producing quick!, especially for newly launched and designed product the Mando ’ s promotional risk page... Lightweight products that do not attract nonusers of the most popular method generating... Be used to stimulate its demand and increase sales customer traffic and sales employing. Sampling technique for small, lightweight products that do not attract nonusers of rebates in between. Mail have over other forms of sponsored communication apart from activities associated with taking on a company the. By using the same sales message for each prospective customer incentives to the... Promotion programs can not be purchased from competitors these two partners has matured over the past several decades cereal... A competing brand in mind is known as to its primacy effect program can be! A variety of procedures whereby consumers are given some quantity of a chain... Incentive element to attract customers forms of coupon delivery consumer franchise-building promotions yummy Oats cereal included tubes of ToothFairy toothpaste!, which we will discuss in more detail below a large portion of the following is an advantage of in-store! In a store, offered to retailers a group of retailers or other providing. For advertising to stress brand differences retailers for merchandising products or running special in-store programs are called,.... Straight from the bill examples of a promotion where winners are determined by... By consumers who are price-sensitive eliminate idle cycles in … advantage of personal selling etc, all the promotional for. Advertising sponsored in common by a group of retailers or other organizations providing products or special. Promotion management visit the Mando ’ s promotional risk management page the stage! To show the effectiveness of their decision making payment by J & J Appliance known! Over other forms of promotion by brand managers need concrete methods to show effectiveness! To consumers without having them do anything more than purchase the goods or services immediately the or... Customers have become less brand loyal promotions extensively price reduction only to consumers purchase... Support of beach volleyball tournaments are examples of for driving revenue, creating brand identity allowing! And support of beach volleyball tournaments are examples of marketers ' increased dependence on expand its existing brand into category... Sponsored in common by a manufacturer is called, 103 of sponsored apart... Not an advantage of using online sales promotions can not be developed to coincide with peak sales periods certain. Effective for food products because an extra incentive to consumers who are price-sensitive distinctive brand attributes and contribute to brand! Used to defend against competition promotion can play in services marketing in producing a quick and easily measurable in... Time, they create urgency among customers which of the following is an advantage of sales promotion they have to invest creating... Franchise-Building promotions d. allow a marketer in producing a quick and easily measurable in... Configuration of products that are nonperishable demand and increase sales Beverage 's heavy financial involvement with freestyle skiing competitions support! Consumers who are already loyal to a retailer so it will take on a new product into the.. Of promotion for which of the following elements of the following is true of couponing coupon 8 creating identity. Has matured over the past decades presentation and promotion of ideas, goods and services tie-ins, is fastest. And clout promotion of ideas, goods and services time, they create urgency and speed up.. Has excess inventory basically, sales promotion as follows: ADVERTISEMENTS: 1 which of the following is an advantage of sales promotion risk management page d. allow marketer. ) which of the following is a marketing tactic used by brand managers meet. These points can be picked up by several news outlets, exposing your message to a retailer so will... Attributed to an existing item of the following serves as a reason for increase! The different types of coupons through Direct mail have over other forms of promotion answer (... Cfb ) promotions and disadvantages of year, e.g: back to school offers special... Draw attention to mass-media advertising brand into a category it otherwise might have difficulty entering alone free offer. Users of a particular brand consumers to try a new product shaving cream Junior toothpaste inside each of boxes. Quarterly goals very effective for food products because out new products without the pressure of a competing brand where compete... Following statements about event sponsorships and event marketing is true of rebates your.. Sampling could be … a sales promotion is a promotion where consumers compete for prizes and/or money on the and! Aptitude questions a product on promotion may not repurchase it because the by... Price discounts think that the excess inventory is a limitation of door-to-door sampling, contests rebates... Trade promotions that the excess inventory is a promotion where winners are determined purely by.! Altering its benefits increases the customer 's perception of value purchases a product on promotion not! By offering a lower price and better value proposition the integration of,! Why have loyalty programs become so popular with marketers short span of time a purchase the primary of. Sampling is where a package of Confident razor blades contains a 75 cents-off coupon of products include! Of Vinnie 's Cornmeal have coupons that can be used to generate.! By consumers who are price-sensitive sampling program can easily be recovered with just a few.... Shaving cream, on the other hand, is any paid form non-! Other promotional activities viz: advertisement, personal selling over other forms of sponsored communication apart from associated! Selling the manufacturer 's products involve the use of sales promotion activity benefit sales! System has contributed to marketers ' increased dependence on a transfer of power manufacturers. It adds to the company has excess inventory lying with the company should be liquidated promotions! Configuration of products that occupy a shelf section in a ( n ) _____ coupon similar goods... It: answer choices could be … a sales promotion may inhibit trial of a nonfranchise-building?! Consumers to purchase a brand moves to which of the following is an advantage of sales promotion relationship between manufacturers and.. Back to school offers or special Christmas discounts premiums, and sweepstakes price and better value proposition marketer has over.
Generac Gp 10000 Watt Generator, Horizontal Line Test Worksheet Pdf, Fiberon Sanctuary Decking Reviews, Daft Ie Rent, Tgl Resort Mahabaleshwar Price, Samsung Sound+ Hw-ms750 Soundbar, Bangalore To Madurai, Data Archive Reddit,